Situational Analysis of Share Dignity Organization-Free-Samples

Question: Discuss about Share Dignity Organization. Answer: Introduction Currently, charitable organizations have taken root in the world helping people of different needs. Successful management of these companies demands a better understanding of their state of operation through situational analysis. This helps the management to take the right strategies such as appropriate digital strategies that are likely to impact positively to the company. This analysis of Share the Dignity organization provides a vivid understanding of the organizations environment and the current strategies that it has embraced thus helping the management make the right decisions (Charles, 2012). Micro environment The micro environment of Share Dignity Organization can be best analyzed through Strength Weaknesses Opportunities Threats analysis tools (SWOT Analysis). Firstly, the as a nonprofit organization, Share Dignity enjoys many advantages such as tax exemption, which reduces their cost of running business, besides the organization gets revenue from online donations (Chermack Bernadette, 2007). Also, the volunteer staff helps the team to cut down the costs thus giving it a competitive advantage over others. Some of the weaknesses of Share Dignity include budget problems where the organization has to merge the salary scale with profit making companies for its non-volunteer workers. The opportunities for the company include accessibility to grants and also many potential partners. Regarding threats, the organization suffers risks of economic crises because it relies on the consumers cash outflows. Figure 1.0 Macro-Environment Share Dignity's macro-environment can be best analyzed using PESTLE analysis. Politically, the organization's operation is significantly affected the political forces of countries in which it operates. The Economic State of the world affects the ability of donors which in turn affects the company. Social factors such the beliefs, cultural practices also impact the operation of the organization because of people such as volunteers and good wills. Technologically, the company has to keep up with the changing technologies for its survival. Also, the legal factors include the existing legal system has a control on the activities of the organization (Hanssan, 2012). Besides, the environmental factors affect what the organization can do such as the green policy. Thus, it has to ensure that it conserves the environment at all the time. Figure 1.2 Company Analysis Share Dignity is of the Australian no profit making organizations that specialize in helping women in Australia and other parts of the world. The organization deals in providing the homeless and needy women with the provision of sanitary products for use during their periods. The company is sustained by raising finances from donors through fundraising, staff volunteers and also the good will people in the society. Therefore, Share Dignity specializes in charitable activities of providing sanitary pads to help the needy, homeless women of all ages. Competitor Analysis` The three charity players in Australia that competes the Share the Dignity organization include the UN Women, Global sisters, and the Global Women's Project. Firstly, there are the UN Women which deals in similar activities to support women in the society and raises money and is also financed similarly thus; it competes Share the Dignity (Mankiw Taylor, 2011). Secondly, there are Global Sisters one of the organizations that specialize in helping women and has similar financing strategies to Share the Dignity thus, providing competition to Share the Dignity. Thirdly, there is the Global Womens Project which provides is an international organization that also has roots in Australia, and this also offers a direct competition to the Share Dignity Company since they have similar customers (Blythe, 2009). To compare these players in the non-profit industry, these competitors have similarities in the sense that they all support needy and homeless women in Australia. Besides, they are also similar in the manner that their customers are the donors for fundraising initiatives, the goodwill people, and the volunteer workers. Regarding differences, unlike Share the Dignity which specializes in giving out the sanitary pads specifically, those organizations engage in many other activities. Thus, they can provide competition to Share Dignity organization. Consumer Analysis The target market for Share the Dignity is in Australia and the entire world. In the market, the company focusses on the governments which offer it the grants, other profit, and non-profit making organizations that have an interest in supporting women. Besides, the general public is also important consumers of this organization because it forms the donors for fundraising, the good will people and also the volunteers who are willing to offer the services to the organization. A look at the company's digital strategy, it is evident that organization has aligned well the business with its media strategy. Consumers can be reached through the company website; the social media handles other digital openings such the email broadcast and SEO. These strategies have a critical role to the organization since they can reach the various target market in Australia and the entire globe. Marketing Mix Analysis The main marketing strategies that Share the Dignity company employs can be summarized into the 4Ps (Product, Price, Place, and Promotion). Regarding place, the organization has shown efforts by ensuring that donors can easily find them for fundraising through their website and other ways. For the price, given that organization is non-profit making, it does not have any limit to its customers. The product, the organization, attends to the needy and homeless women in Australia by providing them with sanitary pads (Karniel Reich, 2011). Share the Dignity has undertaken various promotional activities to reach most of the customers in the world. This has been through social media, print media and many others (Wooliscroft, 2011). Website Analysis Currently, a website is an essential aspect of the business of an organization. Share the Dignity organization has its website at www.sharethedignity.com.au. The website has played a critical role in reaching the customers of this company. It has been used an enabler for raising and reaching the customers; donors, well-wishers, and volunteer workers. The companies have an integrated payment system where the donors are able easily and conveniently to make their contributions to the organization (James, 2014). Social Media Audit The organization also has its social media platforms in place. This has played a critical role in reaching more people who are potential customers to the organization. These social media platforms the organization has embraced include Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Snapchat and also the mobile app. The social media has been effective and managed to reach millions of the companys potential clients. Digital Tactics of Share Dignity Currently, most people are found at the social sites. Therefore, it has been a good idea to have the social platforms for the company in place. However, the company has also integrated other media marketing aspects in its business for effectiveness. These include email marketing, where it maintains a list of customers emails for communication. Also, the Search Engine Optimization (SEO) ranking is important because it helps users to quickly reach the company on the web. Conclusion Some problems have been identified in this situational analysis, and they include the management of the social media for the enterprise. The social media should keep customers updated with latest information and promotions. Another problem is an improvement of the SEO of the company website. There is need to optimize the search engine for the enterprise's website. Besides, the organization needs to adopt the new digital strategies such as incorporation of Google AdSense which will ensure that many reach the fundraising initiatives of this organization. In conclusion, successful management of every business organization demands a better understanding of the prevailing situational factors. This entails an understanding of the environment through tools such as the SWOT and Pestle analysis, Competitors Analysis, Consumer Analysis. Besides an understanding of competitors in the market and their level of the embrace of the digital, social tactics in the business. An understanding of these factors is critical in helping the company increase its productivity. References Blythe, J. (2009). Key Concepts in Marketing. London: Sage Publications. ISBN978-1-84787-498-6. Charles, L. (2012). Essentials of Marketing (7ed.). Mason, OH: South-Western Cengage Learning. Chermack, J. Bernadette K. (December 2007). "The Use of and Misuse of SWOT analysis and implications for HRD professionals." Human Resource Development International.10(4): 383399. Hanssan, A. (2012). "Tax policy and entrepreneurship: empirical evidence from Sweden." Small Business Economics. James, W. (2014). Your Small Business Adventure: Finding Your Niche and Growing a Successful Business. ALA/Huron Street Press. ISBN978-1-937589-44-8. John A., Katherine E. Jocz (2012). All Business is Local: Why Place Matters More than Ever in a Global, Virtual World. Penguin. Karniel, A. Reich, Y. (2011).Managing the Dynamic of New Product Development Processes. A new Product Lifecycle Management Paradigm. Springer. pp.13.ISBN978-0-85729-569-9. Mankiw, N. Taylor, M. (2011). Economics (2nd ed., revised Ed.). Andover: Cengage Learning. Wooliscroft, B. (2011). Marketing Theory as History. Marketing Theory, 11(4), 499-501.